Trax is a commercial-stage enterprise software company which develops and sells a cloud-based product which uses computer vision technology to allow retailers and manufacturers in the consumer goods industry to automatically audit and optimize retail store shelves in order to improve sales effectiveness and accountability. In addition, Trax offers a consumer engagement product, crowd-sourced task management, business intelligence, market measurement and predictive analytics tools assisting management making data driven decisions in the fast-moving consumer goods industry.
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