Next step in the companies’ multi-year product partnership
New York, March 17, 2022 – Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced that it is the first multi-product eCommerce marketing platform to be compliant with Online Store 2.0, the latest update to the Shopify platform that makes it easier for developers to build customized features and apps for merchants without touching code. In September 2021, Yotpo announced a multi-year platform partnership with Shopify that included a strategic investment in the company, accelerating Yotpo’s development of SMS marketing, reviews, and loyalty and referral solutions.
“This represents not only another step in our commitment of being a leading provider in ‘no code’ eCommerce, but is also the latest example of how Shopify and Yotpo are aligning our product roadmaps for the benefit of our customers,” said Ethan Cohen, VP of Ecosystem & Community at Yotpo. “We want to make it as simple as possible for our thousands of customer merchants to deliver great eCommerce experiences with Online Store 2.0.”
Online Store 2.0 lowers the barrier to entry for merchants building their online stores and provides faster time to value by enabling them to integrate apps into their theme by leveraging app extensions, providing an easy way to add and customize Yotpo onsite assets with drag and drop functionality.
“Launching Yotpo on our Shopify 2.0 Store has been an overall great experience,” said James Smith, Global Sales & Marketing Manager, Perry eHopper. “The process was both seamless and fast. We’ve seen platform conversion dramatically increase.”
The Shopify Online Store 2.0 allows users to easily add Yotpo’s Reviews widget, capture subscribers seamlessly through SMS by using a drag and drop tool, and quickly add a rewards page. For details on the integration, visit the Yotpo blog.